REPORT: Apple Looking to Raise to Price of the iPhone 6 by $100

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Even in the post-Steve Jobs era, Apple is thinking different.

But this time it might not be for the best.

Jefferies analyst Peter Misek says, “Our checks indicate Apple has started negotiating with carriers on a $100 iPhone 6 price increase. The initial response has been no, but there seems to be an admission that there is no other game-changing device this year.”

Because the iPhone is the only phone that matters this year, carriers may cave and give Apple the price bump it wants.

Why does Apple need to negotiate with carriers on an iPhone price raise? Misek doesn’t really explain it, but we’re guessing it has to do with long-term contracts Apple has with carriers around subsidies.

This seems like a strange move for Apple. At a time when its rivals are going down in price, Apple wants to go up.

Get the FULL story at Business Insider.

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