It’s the end of an era. The New York Times reported today that Johnson Publishing will end printing of JET magazine. According to the press release from JET:
Johnson Publishing Company (JPC), announced today that JET magazine, founded in 1951, will transition to a digital magazine app at the end of June. JPC is making the proactive decision to adapt to the changing needs of its readers as their desire to get information quickly and easily increases.
JET, the number three magazine in the African-American market, with a rate base of 700,000, started as a publication for Black-Americans to get weekly news on issues central to their community in a quick and easy to read format.
The new weekly digital magazine app will leverage a variety of storytelling tactics, including video interviews, enhanced digital maps, 3D charts and photography from the JPC archives. Breaking news will be updated daily. The app will be available on all tablet devices and mobile platforms. In addition, JET will publish an annual special print edition.
CEO of Johnson Publishing, Desiree Rogers, was a guest on “NewsOne Now” Wednesday to explain the move. Watch what she had to say.